Omer is one of a growing number of authors who have found self-publishing on Amazon’s platform to be very lucrative.
(The company does not disclose the metrics behind Author Rank, which is still in beta.) His most recent book is ranked tenth on Amazon Charts, which Amazon launched after The New York Times stopped issuing e-book rankings, and which measures sales of individual books on Amazon. He was-and at the time of this writing, still is-ranked above J.K. For most of Prime Day, Amazon’s annual sales bonanza, an unfamiliar face topped the site’s Author Rank page: Mike Omer, a 39-year-old Israeli computer engineer and self-published author whose profile picture is a candid shot of a young, blond man in sunglasses sitting on grass.
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